Within the ever-shifting panorama of music advertising and marketing, artists search revolutionary methods to reinforce their presence and join with followers. Enter Propeller, a digital advertising and marketing platform that provides instruments to create a measurable affect whereas constructing extra enduring fan communities.

From the crew at Propeller.la

With over 1.7 million registered customers, over $8 million raised, and 10 million actions taken on the platform, Propeller stands on the intersection of music, activism, and social affect.

Listed below are 5 causes artists make the most of Propeller to assist the causes they care about:

1. Empower Followers with Significant Engagement

Propeller campaigns empower artists to foster deeper connections with their followers by selling a real sense of engagement with points that they care about. Via Propeller’s platform, artists can incentivize their followers to take significant actions, corresponding to donating, signing petitions, volunteering, watching cause-related content material and extra.

• Tenacious D’s Voter Registration Marketing campaign: Tenacious D used the ability of their platform to encourage civic engagement, mobilizing over 40,000 followers to take greater than 125,000 actions to coach themselves and get out the vote in 2022.
• Lizzo’s Juneteenth Giveback: Lizzo, recognized for her passionate dedication to activism, has partnered with Propeller for the previous two years of her annual Juneteenth Giveback Marketing campaign. Her campaigns haven’t solely pushed over 100,000 actions on behalf of nonprofits like Deliberate Parenthood and Group Change however have additionally raised over $175,000 for these essential organizations.

2. Construct First-Get together Fan Lists

Propeller permits followers to opt-in to advertising and marketing lists from their favourite artists when taking motion to create a win:win for each artists and nonprofit companions. By connecting with followers by Propeller, artists can collect useful contact info immediately, decreasing reliance on exterior platforms. This opens up the chance for extra personalised communication, strengthening the artist-fan relationship, and artist groups frequently see 70-90% new to listing by inviting their followers in by this significant entry level.

• boygenius’ Activism: The indie rock supergroup orchestrated a compelling marketing campaign in 2023, with a flyaway sweepstakes to Crimson Rocks as its centerpiece. Over 35,000 followers actively participated, donating over $90,000 and driving over 100,000 actions on behalf of LGBTQ+ and felony justice reform organizations, exemplifying the band’s means to provoke their neighborhood for constructive change.

3. Amplify Influence and Drive Fan Engagement In Venue

By leveraging a nightly prize like a meet and greet or ticket improve, artists can amplify their affect and seize useful ticket purchaser info by way of a captive viewers on tour. This system may be extraordinarily turnkey, and Propeller does all of the heavy lifting to make the expertise as easy as potential for the artist crew.

• Aly & AJ’s Charitable Efforts: Throughout their spring headline tour, Aly & AJ raised over $100,000 for organizations like The Trevor Undertaking and To Write Love On Her Arms by leveraging a nightly meet and greet with a fan.
• Driving Influence with Crimson Rocks: Propeller has an official partnership with Crimson Rocks Amphitheatre, the place artists can simply align with non-profits by providing ticket upgrades, meet and greets, signed objects, unique afterparties, and extra. This system has resulted in virtually 300,000 actions pushed and almost $250,000 raised thus far, seamlessly integrating affect into each present that performs by the venue.

4. Faucet Into Advertising Attain For Your Tour and/or Album Launch

For artists planning a tour or album launch, Propeller gives a compelling advertising and marketing attain. With a consumer base of over 1.7 million registered customers, the platform turns into a strong promotional instrument. Artists can leverage Propeller’s viewers to additional amplify their campaigns, generate buzz round an album launch, and/or drive ticket gross sales.

• Justin Bieber’s Justice Marketing campaign: In honor of his album, Justice, Bieber partnered with Propeller to assist organizations that embody what justice seems to be like in motion whereas additionally amplifying advertising and marketing efforts for his international headline tour. By providing premium tickets to his tour, signed memorabilia, and a merch buying spree, his marketing campaign drove over 200,000 actions in assist of assorted causes, together with his Generosity Fund and NRDC Local weather Motion.

5. Strengthen Fan Group with a Chief Profile

Propeller not too long ago launched new performance on the platform with Chief Profiles. Via this new characteristic, artists can showcase an evergreen dedication to causes, share their activism efforts, and encourage followers to affix their mission. This not solely fosters a way of objective throughout the fan base but in addition strengthens the artist’s place as a constructive influencer.

• Noah Kahan partnered with Propeller to construct a customized chief profile round his psychological well being initiative, The Busyhead Undertaking. The web page tracks collective affect in real-time as followers take motion, donate, uncover assets, and earn factors to get rewards from Noah. Test it out HERE.

Propeller equips artists with the instruments to create a long-lasting affect, nurture fan communities, and simply combine causes into their advertising and marketing technique. Attain out to annie@propeller.la to be taught extra.