Common Music Group-owned artist and label providers firm Virgin Music has shaped a strategic partnership with Place Music, an unbiased writer, file label and administration agency with a catalog of over 35,000 songs.
The deal will see Virgin Music distributing Place Music’s current catalog and its new releases, and help Place Music in advertising and marketing and selling its frontline label roster, the businesses stated in a joint press launch on Wednesday (September 20).
“Place Music is on the middle of the artistic neighborhood and is related with a number of the finest artistic minds within the enterprise. They’ve an unlimited sync enterprise, and together with that, they’re signing and growing some actually unimaginable artists. We’re so excited to work with their artists and anticipate massive issues to come back,” stated Virgin Music President Jacqueline Saturn.
The deal got here 5 months after Place Music bought a minority stake to personal funding agency Vesper.
“Place Music is on the middle of the artistic neighborhood and is related with a number of the finest artistic minds within the enterprise. They’ve an unlimited sync enterprise, and together with that, they’re signing and growing some actually unimaginable artists.”
Jacqueline Saturn, Virgin Music
Established in 1999 by CEO Tyler Bacon, Place Music initially centered on synchronization endeavors, dealing with particular person track publishing agreements and representing exterior catalogs. Over time, the corporate has reworked right into a complete music publishing entity and file label with quite a few Platinum and Gold certifications.
Since 2019, the Burbank, California-based firm has doubled its headcount to 40 full-time workers, together with an 11-person A&R group and a 12-person sync group. Its campus has over 15,000 sq. ft of workplace area and two recording studios, with 4 extra studios presently being constructed, set to open this fall.
Place’s roster of artists, songwriters, and producers embody Judah & the Lion, Kyle Dion, Welshly Arms, Ryan Oakes, Child Bloom, Layto, ¿Téo?, Jack LaFrantz, Unbelievable Negrito, TeaMarrr, Yonatan Watts, Concord “H-Cash” Samuels, Dru “Falconry” DeCaro, No Love For The Center Little one, Kyle Reynolds, Krupa, Kanner, and extra.
“We’re thrilled to accomplice with Virgin Music. Now we have admired what Jacqueline, Matt, and crew have constructed for some time now, and are excited to group with them. Virgin has worldwide attain and we’re assured this relationship will likely be helpful in persevering with to develop our frontline label,” Tyler Bacon, CEO/President of Place Music, stated.
“Virgin has worldwide attain and we’re assured this relationship will likely be helpful in persevering with to develop our frontline label.”
Tyler Bacon, Place Music
GM of Recorded Music at Place Music J Scavo added: “Partnering with Virgin Music instantly upgraded our advertising and marketing, playlisting and general business efforts throughout the roster. When in search of a brand new accomplice, we had a laundry record of necessities and Virgin handily checked each field. Foundationally, each firms are artist-first, placing artistic issues above all else and we look ahead to constructing one thing particular collectively.”
Common Music launched Virgin Music as a brand new world division in September 2022, combining all of its current artist service ventures beneath a brand new umbrella.
These items embody Ingrooves, the music distribution and advertising and marketing entity acquired by UMG in 2019, and Virgin Music Label and Artist Providers, established by Common in 2021. Each entities have been restructured as subsidiaries inside the newly established world Virgin Music Group division, alongside mtheory Artist Partnerships, introduced into the fold by UMG within the ‘acqui-hire’ deal involving mtheory’s founders, JT Myers and Nat Pastor, who now function Co-CEOs of VMG.
The partnership with Place Music marks Virgin Music’s newest after forming a worldwide distribution cope with Liverpool-based label Fashionable Sky UK in February, with indie rock label Sumerian Information in September 2022, and with Australia’s indie label group, Mushroom, in March 2022.
Music Enterprise Worldwide
